[Guest Article] What to consider when choosing CBD product

marijuana plant

CBD oil is quickly becoming one of the most widely consumed cannabis-related products globally due to its wide-ranging health and medicinal benefits. In fact, in 2019, the global CBD market size was estimated to be around $414 million and is expected to grow to $3.1 billion by the end of 2026. 

As you might expect, this massive growth is extremely enticing to entrepreneurs, which is why there are new companies and variations of CBD products being created each day. While this is great news for the CBD enthusiast, sometimes too much choice can be a bad thing as it makes it difficult to find the right product to match your needs. 

Furthermore, as more products flood the market, consumers need to understand a quality CBD product from one that you would be better off avoiding. Don’t let the fancy cannabis packaging fool you. Sometimes it pays to take a closer look at the label so you can see what you’re getting for your money.

In this article, we will take a look at some things you need to consider when choosing a CBD product; let’s get into it.

What is a CBD product?

Cannabidiol (more commonly referred to as CBD) is a chemical compound derived from the cannabis plant. It’s the second most prevalent active ingredient in the marijuana plant and has a wide range of medical and therapeutic benefits that have been enjoyed for thousands of years. There are a lot of types of CBD products, which you can find in a cannabis dispensary. 

Here are some of the benefits and uses of CBD oil:

  • Anxiety and depression relief

  • Pain relief

  • Eases acne

  • Potential cardiovascular benefits

  • Antipsychotic

  • Diabetes prevention

Using CBD Oil

While it is possible to achieve some of these effects by smoking pure bud, you will also ingest the rest of the chemical compounds, such as THC, which is the main psychoactive ingredient in the cannabis plant. 

Most people who are looking to benefit from the medical properties of CBD don’t want to spend their waking hours under the influence of THC, which is why the consumption of pure CBD has become so popular. 

How to choose the right CBD product for you

How is the CBD extracted?

The way that the CBD is extracted from the hemp plant has a significant impact on the type of CBD that the process results in.

In a nutshell, CBD oil is extracted by applying extreme pressure to the plant, bursting open the trichomes, then spilling out the oils for collection. However, not all methods of extraction are the same. Some use extreme heat and pressure to attain the oil, while others use potentially hazardous chemicals, solvents, and gases. 

The type of extraction used is typically a matter of cost-effectiveness for the producer. Unsurprisingly, some of the cheaper processes are not always the best for the end consumer. 

As you might expect, the method used results in different qualities of the final CBD product. The processes that use chemicals are likely to cross-contaminate and negatively affect the CBD product, which means you might be unknowingly ingesting trace elements of these harmful substances.

CBD extraction generally results in one of the following three CBD types:

  • CBD Isolate – 99% pure CBD extract

  • Full Spectrum CBD – CBD containing all of the natural cannabinoids from the hemp plant. This also contains THC, which is illegal in some US states.

  • Broad Spectrum CBD – This is full-spectrum CBD with the THC removed, so you can enjoy the benefits of all of the compounds without the psychoactive experience. 

CBD Sources

cbd oil bottle on hemp leaf

As mentioned, CBD is sourced from the hemp plant. However, not all hemp plants are grown to the same standard. This is something you should take into consideration when choosing the right CBD product.

In most states, there are strict agricultural guidelines that growers must abide by in order to protect the consumer. This bans the use of certain pesticides and chemicals that aren’t for human consumption. If possible, inquire about the CBD source to ensure that the hemp plant is grown under the correct conditions

Remember: Always check the ingredients!

Some CBD products include extra ingredients to help you achieve the desired effect advertised on the label. For example, if you purchased CBD to help ease stress, anxiety, or depression, it’s commonplace for the product to include other natural substances that may reduce these symptoms.

However, some CBD products may contain artificial additives, flavorings, and colorings and other chemicals and substances that may be harmful. 

In addition to this, it’s important to check the ingredients for allergens as there is always a chance of cross-contamination, especially if the product is made in a lab/factory that handles food products. 

The Importance of Proper CBD Packaging

While cannabis packaging is a great way for the company to make their product stand out from the crowd, the packaging also affects the quality of the cannabis products it contains.

Packaging should be tightly sealed, preventing mold and bacteria from entering and damaging the product. This also reduces the negative effects experienced when cannabis products suffer from light and air exposure. 

Moreover, the packaging quality is often a great indicator of the quality of the product it contains. Make sure the packaging is professional, contains all of the legal information (disclosures and ingredients), and is tamper-proof.

Check the Price

Last but not least, make sure you choose the right CBD product to suit your budget. As with any industry, there are companies that appeal to all kinds of consumers, from low budget options to high-end luxury products that cost thousands of dollars.

As some of you will be using CBD regularly for its medical benefits, you should try and find something affordable on a monthly/weekly basis while ensuring the product meets all of the guidelines we have listed above. 

Good luck, and thanks for reading!

This is a guest article, here’s a little about the author 

Vlad Hughes is a business development manager and digital marketer at Cannabiz Supply. He has over 5 years of experience in the cannabis industry, specialized in writing different educational guides on Marijuana packaging topics, cannabusiness digital strategies, laws etc.

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